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Wholesale Guide

Cartridge Coil Wire and Wicking Choices Compared — Convenience Retail

Published 2026-07-26 · 6 min read · by the VapeWholesaleHub sourcing team

There is a version of cartridge that sells through in six weeks and a version that sits in a back room for a year. The difference is rarely obvious from a product photo. Below is the checklist our team uses when a distributor asks us to quote cartridge for the first time.

Cartridge product overview
Reference view of the cartridge line prepared for wholesale evaluation.

The Specification That Matters

Specification sheets are where a cartridge deal is won or quietly lost. Two samples can look and taste the same while using different coil wire, different wicking density and different tolerances on the mouthpiece. Those details decide how the unit behaves in week three rather than minute three.

Specification sheets are where a cartridge deal is won or quietly lost. Two samples can look and taste the same while using different coil wire, different wicking density and different tolerances on the mouthpiece. Those details decide how the unit behaves in week three rather than minute three.

Reference specification for Cartridge orders
Product categoryOpen system
Resistance band0.8 - 1.0 ohm
Capacity tolerance+/- 2%
Puff count methodMachine cycle 3s on / 27s off
Master carton200 units
Carton weight3.8 kg
Shelf life18 months
Storage15-25 C, dry, away from direct light

How Cartridge Fits the Assortment

One useful exercise: list every cartridge line you stock and mark the last date each one sold at full price. Anything without a recent full price sale is taking space from something that would use it better.

One useful exercise: list every cartridge line you stock and mark the last date each one sold at full price. Anything without a recent full price sale is taking space from something that would use it better.

Freight, Customs and Timing

Customs classification for cartridge varies by market and changes from time to time. We ship with full documentation, but your broker should confirm the current code before your first order rather than after it lands.

Model cartridge freight both ways before choosing a method: cost per unit and cost per week of delay. The second figure is the one that decides whether a cheap option was actually cheap.

Cartridge logistics and packing
Master carton configuration used for cartridge shipments.

Selling Cartridge at Store Level

Rotate cartridge facing rather than price for the first month. Visibility changes sell-through more reliably than a small discount, and it does not train customers to wait for offers.

A cartridge display that answers strength and flavour without staff involvement outsells a prettier one that does not. Most customers will not ask, so the fixture has to do the work.

Pricing and Margin

Discounting cartridge to win shelf space tends to reset customer expectations permanently. Volume support in kind, such as display material, usually costs less in the long run.

Indicative reference points for planning purposes: entry tier from USD 2.20 per unit at 1000 units, mid tier at USD 1.81, and volume tier at USD 0.94 for full container quantities. These figures move with specification, packaging and freight, so treat them as a shape rather than a quote.

Practical Checklist

Frequently Asked Questions

Is there support for in-store material?

Yes. Shelf talkers, counter cards and simple planogram suggestions are available for cartridge ranges that reach a sensible volume. Most retailers find the plain strength and flavour cards do the most work.

What happens if my market changes its rules?

Regulations move, and packaging or documentation sometimes has to follow. We keep approved artwork files on hand so that a required change is a reprint rather than a redesign, which keeps the cost and delay down.

Can I mix strengths in one order?

In most cases yes, as long as each strength meets the minimum run length. Mixed strength cartons are popular with retailers building their first display because they show the full ladder without over committing.

Do you hold stock for regular customers?

For established programmes we can reserve production slots and, in some cases, hold finished cartridge stock against a forecast. It removes most of the lead time risk from a reorder and is worth discussing once volumes are stable.

Next Step

Whether you order from us or elsewhere, keep a retained sample from every batch. It costs almost nothing and it is the single most effective protection available to a cartridge buyer.

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